Your Ford Mercury
Apr 15, 2012 Mercury
If you have a Mercury with OEM Mercury Wheels on it, then you probably already know that Mercury was a marque of Ford and it was founded in 1939. It was discovered by the son of Henry Ford : Edsel Ford. The reason of Mercury was so it can market entry-level-luxury cars that were slotted between Ford models and Lincoln luxury models.
The name Mercury comes from the meaning messenger of the Gods; which is from Roman mythology. When Mercury was at its beginning, they were known for their performance and their Mercury Wheels .. I think, but their performance for sure. You can find the Mercury brand complete with Mercury Marauder Rims here in the United States, Mexico, Puerto Rico, and even in the Middle East ! In around 1999, Mercury was dropped in Canada .. even though they were still marketing the Grand Marquis.
Earlier this year (well it had to be earlier this year because the year is ending!), Ford decided to phase out Mercury so they can focus more on Ford brands and Lincoln brands.
In 1935, Edsel Ford had come up with a design for a more luxurious version of the Ford; he wanted to call it the Falcon. Since he didnt think it was going to fit in with the other Ford models, he came up with a new brand – and then Mercury was born.
Right from the beginning, Mercury appeared as if they still needed to find their place here in North America and in the North American Automotive Market. A lot of the Mercury cars that were released shared platforms with some other Ford Models. The Mercury Cougar had the same platform as the Ford Mustang and the Ford Thunderbird, even the 2002 Mercury Cougar Rims kinda look the regular Ford Wheels.
On June 2 of this year, the official announcement came from Ford saying that they were going to discontinue the Mercury line and the Mercury models by the end of the year. Out of all of the automobiles here in North America, Mercury just represented 1% of the market. Ford, on the other hand, had a 16% share. Ford also said that they will be producing more Lincoln models in order to replace any shortfall from the discontinued Mercury brand.
When the announcement about Mercury came out, the Mercury brand was selling an approximate 90,000 units per year. This meant that they were selling less units than Plymouth and Oldsmobile – and you know how popular those are ! Kidding.
When the first logo for the company came out, it was its namesake, the Roman God named Mercury. The logo that you see in the middle of the wheels are the Gods side profile; its complete with the famous bowl hat with wings that was used during the early years. Later in the 1950s, they changed the logo to a simple M with some horizontal bars that are shown to be extending outward from the bottom.
Thirty years later – around the middle of the 1980s – the logo was changed from the M to the really stylish version of the letter M. This new logo was first introduced on the 84 model of the Topaz with the OEM Mercury Wheels on it. It was then continued on to the Sable models, Tracer models, and the Grand Marquis models. Now, its the logo that we always see for Mercury.
Who wouldve thought that after all this, they would discontinue the brand and just continue with the other ones – right?
Mercury Retrograde
Feb 6, 2012 Mercury
Many astrologers will tell you that Mercury retrograde is a time when communication can go haywire. While there is some truth to that statement Mercury retrograde is much more than meets the eye. In addition to backing up your data, files, on computers, and taking extra care and caution when signing documents, Mercury retrograde is a time to catch up with projects that have been put aside.
Three times every year Mercury will give is a respite to collect our thoughts, revisit what we have been doing and taking stock of where we need to go. Give yourself a bit of a break and instead of always rushing ahead to be, do, and have more, this is a time to sit and allow the moment be perfect as it is.
Every time Mercury is retrograde there will have a different message. The message of Mercury retrograde for May of 2009 is rethinking how to bring into reality what you want in your life.
Mercury is retrograde May 7th 2009 at 1:01am EDT and is direct May 30th at 9:22 PM EDT. Mercury begins its retrograde in Gemini, the sign that it has rulership in, and moves direct in Taurus. Gemini is about thinking and Taurus is about having. It is time to rethink what you have, what you need in life to make your life more enjoyable.
The energy of Gemini will give you many ideas of how it can be done, then as Mercury moves into Taurus he is connected with Neptune, the planet of creativity and confusion. You may be very confused about how to go about accomplishing your plan. This is part of the process for this retrograde. The purpose of Neptune clouding up the picture is that the idea that you have in your mind is eroded to give room for another concept or idea. When we already think we have the answer it obstructs other options.
Your options on what to do next will not be completely obvious until Mercury moves past its shadow and back into Gemini on June 15th.
The right use of Mercury retrograde is dependant upon where the retrograde is happening in your own personal chart. If Mercury is moving retrograde in your house of finance, then rethink how you are spending money and redo your budget. If Mercury is moving retrograde in your house of partnerships and relationships, then it is good to reconnect and communicate with your significant other, and at time seriously reconsider if that person is the right person for you.
Starting a new semester when Mercury is retrograde in the house of education can bring a reversal of educational plans down the road. Sometimes changing majors, other times changing schools or perhaps dropping out of the semester due to severe unhappiness or unseen financial circumstances.
Each retrograde has a new message and although every Mercury retrograde is a good time to catch up on loose ends from the previous few months, this one is especially good to use creative visualization for the life you want to live. An astrologer interprets the symbols of astrology and somewhat like interpreting dreams. Therefore dream big, do not let the negative news of the world trap you into believing something that you don’t want. You might not see or know how to reach the lifestyle you want yet, but using the creative process you can put the energy in motion.
Tags: Mercury, Retrograde
